In 1897, when Mark Twain’s cousin lay dying, a newspaper erroneously reported that Twain himself was at death’s door. In his characteristic fashion, Twain cleared up matters by telling a reporter, “The reports of my death are greatly exaggerated.”
Yellow Pages has taken a bad rap over the past several years and, like Twain, reports of its death have also been greatly exaggerated—perpetuated by those who would benefit the most from its demise. Yet, despite the proliferation of Biased Opinion Masquerading as Fact, Yellow Page advertising remains a viable means to generate leads, obtain new customers, and improve your bottom line.
An Eight-Part Guide to Effective Yellow Page Advertising
If you haven’t swallowed the Kool-Aid yet and are willing to take an open-minded look at Yellow Page advertising, here is my eight-part guide to get you started.
- The New Phone Book’s Here! The New Phone Book’s Here!
- Yellow Page Usage
- Yellow Page Consumers—Ready to Buy
- Yellow Page Advertising: Too Expensive?
- Yellow Page Advertising: Return on Investment
- Google Search vs. Internet Yellow Pages
- How Yellow Pages Converts Consumers into Leads and Sales [INFOGRAPHIC]
- Base Your Marketing on Real Data, not Biased Opinion Masquerading as Fact