What’s a Sales Cycle and Why Do I Need One?

If you think a sales cycle is something you pedal to get to your next client meeting, think again. Having a step-by-step process will help you stay on track and keep control of the sales call.

Sales are won and lost on transitions. It’s the number one reason you need a clearly-defined sales process. It allows you to transition to the next logical step to bring the sale to a conclusion.

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