Business

A Timeline of Very Bad Future Predictions [INFOGRAPHIC]

Despite the fact that more people are buying ebooks online than their print counterparts, James Daunt, managing director of Waterstones, one of the U.K’s leading book chains, maintains that “the computer screen is a terrible environment in which to select books.” He says “a physical bookshop in which you browse, see, hold, touch and feel books is the environment you want.”

As business people and marketers, we can’t afford to ignore technological advances or neglect to innovate. Yet, those most threatened by disruptive technologies seem quickest to disparage it. Waterstones’ director is in good company—notables such as Charlie Chaplin and Darryl Zanuck made similar statements. Here’s an infographic of some Very Bad Future Predictions:

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