The New Phone Book’s Here! The New Phone Book’s Here!

I’m conducting sales training all week, and one of my students showed me this video:

The Jerk came out in 1979. Since then, however, people have become skeptical about how effective Yellow Page advertising really is:

…most of these books are a complete waste, likely only to be thrown out (if touched at all)

…local search is making Yellow Pages obsolete…

…phonebooks are obsolete. Seriously, when is the last time you used one?

Should you still include Yellow Pages as part of your advertsing mix? Or have they become fossil fuel? Stay tuned… I’m about to answer that question in a series of upcoming posts about effective Yellow Page advertising.

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