I’m conducting sales training all week, and one of my students showed me this video: The Jerk came out in 1979. Since then, however, people have become skeptical about how effective Yellow Page advertising really is:
I’ll be on vacation the next few weeks, so I thought I’d share the spotlight with one of my favorite speakers and authors:
In this video, marketing consultant/author Simon Sinek gives a great presentation based, in part, on his book, Start with Why: How Great Leaders Inspire Everyone to Take Action. Whether you’re a salesperson, business owner, marketer or entrepreneur, there’s something for everyone here.
Too little product knowledge is a dangerous thing …
Storytelling is a great way to involve your client and close a sale … unless you get too involved, that is.