How to Cold-Call

If you’re a freelancer, independent contractor, or own a service business, sooner or later you may find it necessary to make cold calls. The debate over whether or not cold-calling is an effective way to obtain new customers continues to be debated online. Many of those proclaiming its demise seem to have an agenda—to sell you their particular…

Transactional vs. Consultative Selling: Knowing the Difference Makes All the Difference

Unlike many “natural-born salespeople,” I never had the childhood epiphany of, after selling newspaper subscriptions door-to-door, gloriously realizing that I loved to sell things. I never imagined myself in a position that would require selling, much less that I’d be blogging about it and teaching others how to do it. I learned to sell out…