I have a confession to make. I don’t own a smartphone. There, I said it. That may come as a surprise, especially from a self-professed web marketing geek like myself. It’s not that I don’t want one, it’s that I don’t really need one; I have all the computers I need in the places I […]
With all the hype surrounding QR Codes, it begs the question: Is anyone really using these? If the amount of code reader app downloads are any indication, here are some raw numbers: When QR Droid was released on the Android Market in December 2010, it was downloaded more than 250,000 times in 55 days. By […]
Previously, I wrote about how to make print ads interactive using QR Codes. Depending on who you listen to, QR Codes are the next wave in advertising, or they are Internet’s equivalent of the pet rock.
You may have seen these bizarre-looking symbols on a store front or Realtor sign and wondered what it was. These are QR Codes—scannable bar codes that act like web hyperlinks. A cell phone users scans it and is directed to a website, video, or a URL on the Internet.