How to Cold-Call

If you’re a freelancer, independent contractor, or own a service business, sooner or later you may find it necessary to make cold calls. The debate over whether or not cold-calling is an effective way to obtain new customers continues to be debated online. Many of those proclaiming its demise seem to have an agenda—to sell you their particular…

Inbound and Outbound Marketing: The Good, the Bad and the Ugly

Michael Hyatt, Chairman of Thomas Nelson Publishers, says that when we think there’s a singular solution to our woes, we’re guilty of “silver bullet thinking.” It’s precisely this type of thinking that’s led to the debate over whether inbound or outbound marketing is “best.” Proponents of inbound marketing claim that, in new era of social…