I’m sure “strategic” and “strategy” are not words you use every day. (Heck, I still have trouble spelling it). Yet, even if you can’t spell it (much less pronounce it), you need to engage in it for your business to succeed. Strategic planning is simply this:

Having a long term plan of action designed to achieve a particular goal, most often “winning.”

Strategic Planning is big picture thinking. It focuses on what you want to achieve and why. Its emphasis is long-term. Tactical Planning, on the other hand, focuses on how you’re going to get there, the process of getting things done.

In a nutshell, Strategic Planning is about creating the vision, and Tactical Planning is about implementing the vision.

Strategy (creating the vision) Tactics (implementing the vision)
Central organizing statement Day-to-day actions
Spin put on things Things or tools spun
Road map for marketing plan Vehicles for the trip
Doing the right thing Doing things right
Concept Tools of execution
Organizing glue What gets glued
Focused Many things
Mental, intangible Physical, sensory
An action statement: verb Things: nouns

Both are necessary for success, however, it’s rare for one person to possess both big picture thinking and also be detail-orientated. Even if you are a big-picture thinker, it can be easy to become myopic in your vision. That’s because, as a business owner, sometimes you’re too close to see things objectively. It’s like trying to read the label from inside the bottle.

That’s where having a fresh, outside perspective can help.

Many of your competitors have cut back their advertising and marketing because of economic uncertainty. Don’t make the same mistake and miss the opportunity to acquire their customers! If you’re looking for ways to find customers in a down economy—without wasting money on advertising that doesn’t work—then contact me today.

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