How to Sell the “Next Big Thing”

Depending on who’s talking, the hottest item that should be a top marketing priority for businesses in 2012 is … [drumroll, please]

Social media
Mobile marketing
QR codes
Video marketing
Location-based services (LBS) marketing

Did I miss anything?

When I quit my web business in 2005, none of these existed. What will the next five or so years bring? Like traditional advertising, web marketing is becoming more and more fragmented, and businesses are becoming increasingly selective about how they spend their marketing dollars. What’s more, many small business owners regard advertising and marketing as an expensive, rather than an investment in their business. With this mindset, it’s difficult to convince them that “the next big thing” you’re proposing isn’t just another expense that’s going to take more money out of their pocket.

Read more at SitePoint >>

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