Marketing and Innovation Produce Results; the Rest are Costs

In my last article, Act Like a Salesperson and Sell Something Already, I quoted legendary consultant and author Peter Ducker:

Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.

Let’s talk about each of those.

Read more at Sitepoint >>

Image credit

Leave a Reply

Your email address will not be published. Required fields are marked *