BusinessMarketing

Why Marketing is Like a Box of Chocolates

I love dark chocolate, and I can justify my indulgence because it’s the healthiest of all chocolates. Vegetables, on the other hand, are not nearly as sexy; and at the risk of offending any vegans out there, I’d go so far as to say that vegetables are downright boring. Yet, there’s no doubt that eating more of them would be better for me in the long run—albeit less exciting.

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