BusinessSales

I’d Rather Staple Bacon to My Face Than Make a Cold-Call

After publishing an article on their website, the folks at SitePoint have asked me to be one of their business core bloggers. I’ll be publishing about 6 blog posts a month. Here’s the first:

In 2008, Eyes on Sales featured an article entitled, “Why Decision Makers Hate Cold-Calls.” If you want to be convinced that cold-calling doesn’t work, that it’s a colossal waste of time, and that it’s the most “ineffective and costly” way to find prospects, then go ahead and skip what I’m about to say and go directly to that article. (Just be sure to read the numerous comments from people who vehemently disagree with the author.)

On the other hand, if you’d like to explore how cold-calling can be a great way to find new clients, then stick around, because that’s exactly what I’m going to do.

Read more at SitePoint >>

Image credit

Leave a Reply

Your email address will not be published. Required fields are marked *