BusinessSales

Finally Revealed! What Stapling Bacon to Your Face has to Do with Cold-Calling

In my latest SitePoint blog post, I finally reveal what stapling bacon to your face has to do with cold-calling, and I explain how to overcome the single biggest obstacle you’ll face when it comes to actually doing it.

Several years ago, the company I worked for held its international sales meeting, and reps from all over the globe came to our corporate headquarters in Los Angeles. I was asked to stand up in front of the group and make a presentation. Two of the reps from Australia approached afterwards to tell me they thought I’d done a good job. One of them expressed his fear of public speaking with this statement…

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