Creating a Personal Brand: Too Late! You Already Have One


Like it or not, you’ve already branded yourself in the minds of your customers. That can be a good thing or a bad thing…

When we think about commercial brands, we tend to think of a name, logo, or slogan … anything that is used to identify and distinguish a specific product, service, or business. But on a more basic level, a brand is an identification mark … like when a rancher or farmer uses a branding iron to mark an animal to indicate ownership. A mark can also be a symbol of disgrace or infamy …

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