If you’re wondering why I’ve inserted the # symbol before ‘Newbie’ in the title, fear not, you’ve come to the right place. Because I write about web marketing, it’s tempting to want to appear the expert on all things web. Which is why (until recently) I’ve avoided topics like marketing your business on Twitter.
I considered waiting until I learned enough to at least appear as if I knew what I was talking about. Instead, I decided to write about it as I stumbled along. That way, someone besides me would learn from my mistakes.
Beware the B.S.
Let me make my position on social media clear.
I consider a lot of what’s been written on the topic to be hype. Social media pundits would have you think that the first thing a new business owner ought to do is create a Facebook page and start “engaging” with customers. While that may be true for some business, it’s not for the vast majority.
Social media still requires some other type of advertising or promotional channel to drive a significant number of consumers to ‘like’ or ‘follow’ you. One of the most phenomenally successful social media campaigns of late was Old Spice’s The Man Your Man Could Smell Like. Yet, these went viral on YouTube only after P&G spent a fortune on the television spots.
Most of my Twitter followers found me through my articles on SitePoint because it’s a top-ranking, highly-trafficked site. But a “promotional channel” can also be as simple as a sign in front of a pizza shop or an email to your existing customers. Just be sure to offer people a compelling reason to ‘follow’ or ‘like’ you.