Here’s my straight-up advice on cold-calling: if you have a way of generating enough revenue some other way, don’t do it.
Did you get what you came here for? Great! Thanks for visiting.
But, wait … you say you’re not generating enough revenue and need a way to find clients or customers immediately? Then cold-calling just might fit the bill.
Let me make something perfectly clear. Cold-calling is a lot like hunting. After you’ve gorged yourself on a kill, you must do it all over again, or starve. That’s why early Man eventually figured out how to plant crops. If you rely on a single source to find clients, you won’t be very successful.
That said, cold-calling is a great way to land new clients immediately. Or, if done wrong, it’s a colossal waste of time and an exercise in frustration. But it is a skill that can be learned.
Nothing replaces proper training, but if you want to dip your toe in the water, here are links to cold-calling articles I’ve written here and on SitePoint:
Cold-calling ranks right up there with public speaking as the most dreaded of activities. Yet, while it’s not necessarily pleasant, it can be a great way to find new clients.
The self-directed consumer is one who already knows he has a particular need and is searching for someone who can fill it. But if you’re in an industry where clients don’t typically associate their problem with your solution, you may have to look for them. Cold-calling can be an effective way of finding them.
Here’s what stapling bacon to your face has to do with cold-calling and how to overcome the single biggest obstacle you’ll face when it comes to actually doing it.
Still need to prove to yourself that it doesn’t work? Fear not. Just follow these simple steps to epic cold-calling failure.
Like any type of marketing, cold-calling can be done badly and cause untold damage to your reputation. Here are the basics for doing it right.
While a good script isn’t the only factor for cold-calling success, it’s an important one.
Coming soon: The ROI of a Cold-Call.