Why Prospects Aren’t Looking for You: The Myth of the Self-Directed Buyer

In my latest SitePoint article, I talked about inbound vs. outbound marketing. In case the difference isn’t clear to you, here’s a quick definition of inbound marketing: A marketing strategy that focuses on getting found by customers, where the customers find you through various search engine marketing efforts, social media, or word-of-mouth referrals. Outbound or…

Got Value?

Sales and marketing gurus are always talking about value — that in order to have a successful product or service, we must “create value” for the customer. But what exactly does that mean? While the theory is absolutely correct, the concept of value is subjective and nebulous. What is valuable to one person may be completely…