Business

How to Write an Effective Cold-Call Script

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Ring, Ring! “Good afternoon, Affordable Insurance. May I help you?” “Hello, this is Joe Schmo from Joe Schmo Consulting Firm. Is this a good time to talk?” “Yes.” “With whom may I ask I am speaking?” “Mike.” “I am an expert in the web design field. You might have seen some of my work: xyz.com, […]

Advertising

Who Even Uses the Yellow Pages Anymore?

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I had the opportunity to speak with an account rep at an Internet company recently. As we talked about different types of advertising, it became obvious that he distained old media. He said that television advertising was pointless because people TiVo past them, and that he “couldn’t begin to remember” the last time he’d looked in the […]

Business

How to Cold-Call

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If you’re a freelancer, independent contractor, or own a service business, sooner or later you may find it necessary to make cold calls. The debate over whether or not cold-calling is an effective way to obtain new customers continues to be debated online. Many of those proclaiming its demise seem to have an agenda—to sell you their particular […]

Business

Winning the Zero Moment of Truth

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A few weeks ago, my wife saw a commercial for a Bowflex TreadClimber and asked me to find out how much one cost. After discovering they were a few thousand dollars more than I was willing to pay, I went looking for a basic elliptical trainer (something I’ve wanted for some time). I did a search […]

Business

Free Webinar: 27.5 Must Ask Questions for Consultative Selling

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If you missed the live webinar based on my free guide, 27.5 Must Ask Questions for Consultative Selling, you can watch it here. We had a great time. Check it out! And don’t forget to check out the other great webinars on FreeWebinarWednesdays, held every Wednesday at 1 pm Eastern. If you still haven’t got a hold of […]

Advertising

Get a Facebook Page for Your Business—or Else!

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A small, local festival had a small problem … or a big one, depending on how you look at it. Someone had set up a Facebook page about the festival—which was fine, except they’d used the festival logo as the profile picture, giving the impression that they were the “official” page. The webmaster had even […]

Business

Confessions of a Twitter #Newbie

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If you’re wondering why I’ve inserted the # symbol before ‘Newbie’ in the title, fear not, you’ve come to the right place. Because I write about web marketing, it’s tempting to want to appear the expert on all things web. Which is why (until recently) I’ve avoided topics like marketing your business on Twitter. I […]

Business

Whatever Happened to the Kodak Moment?

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Kodak invented the digital camera in 1975 but dropped it for fear it would threaten its film business. If they hadn’t have done so, they could have dominated the industry and still have a thriving business. Kodak once said, “We don’t sell film, we sell memories.” The company who made “the Kodak Moment” part of […]

Business

Bazooka Joe, the Original Content Marketer

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Walking to the corner market with my best friend to buy a packet of that little pink bubble gum wrapped in a comic strip was one of the highlights of my nine-year-old existence. Sure, there were other bubble gum brands on the shelf, but none of them had the latest adventures of Bazooka Joe inside. […]