Why Prospects Aren’t Looking for You: The Myth of the Self-Directed Buyer

In my latest SitePoint article, I talked about inbound vs. outbound marketing. In case the difference isn’t clear to you, here’s a quick definition of inbound marketing: A marketing strategy that focuses on getting found by customers, where the customers find you through various search engine marketing efforts, social media, or word-of-mouth referrals. Outbound or…

Bulletproof Web Design Contracts

I just discovered that an article I wrote for SitePoint in 2005 is mentioned in the book, The Complete Idiot’s Guide to Creating a Web Page & Blog: Bulletproof Web Design Contracts (www.sitepoint.com/article/bulletproof-web-design-contract) is an outstanding article by John Tabita, chock-full of smart and useful advice about creating contracts for site design jobs. (p 282)…