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John Tabita
Multi-Channel Web Marketing Professional
John Tabita
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  • About me
  • My works
  • Expertise
  • Clients
  • Testimonials
  • Process
  • Contact

Category Archives: Business

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What Not to Do in a Sales Call

Business, SalesBy John TabitaJune 5, 2010Leave a comment

Too little product knowledge is a dangerous thing …

Marketing Your Way Through a Recession

Business, MarketingBy John TabitaJune 2, 2010Leave a comment

Studies show that businesses who maintain or increase their marketing during a recession experience higher sales growth – both during the recession and immediately following. During a recession, money gets tight and fewer people are buying. If both you and your competitors continue to advertise, you wind up competing even harder for the few customers…

Facts tell, but stories sell… well, most of the time

Business, SalesBy John TabitaApril 17, 2010Leave a comment

Storytelling is a great way to involve your client and close a sale … unless you get too involved, that is.

Is Cold Calling Really Dead? (Part 2)

Business, SalesBy John TabitaApril 13, 2010Leave a comment

In my last post, I took issue with a particular sales consultant on what I considered to be blanket statements he made regarding the so-called ineffectiveness of cold calling. In all fairness to his expertise, the author did outline an effective alternative to cold calling:

Is Cold Calling Really Dead?

Business, SalesBy John TabitaApril 9, 2010Leave a comment

In case you didn’t get the memo, it appears that cold calling is offically “dead” – at least according to one expert. In an article entitled No, You Don’t Have to Cold Call – Ever, sales consultant Paul McCord had this to say about cold calling: In my opinion, there is hardly a more worthless…

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