What Not to Do in a Sales Call
Too little product knowledge is a dangerous thing …
Marketing Your Way Through a Recession
Studies show that businesses who maintain or increase their marketing during a recession experience higher sales growth – both during the recession and immediately following. During a recession, money gets tight and fewer people are buying. If both you and your competitors continue to advertise, you wind up competing even harder for the few customers…
Facts tell, but stories sell… well, most of the time
Storytelling is a great way to involve your client and close a sale … unless you get too involved, that is.
Is Cold Calling Really Dead? (Part 2)
In my last post, I took issue with a particular sales consultant on what I considered to be blanket statements he made regarding the so-called ineffectiveness of cold calling. In all fairness to his expertise, the author did outline an effective alternative to cold calling:
Is Cold Calling Really Dead?
In case you didn’t get the memo, it appears that cold calling is offically “dead” – at least according to one expert. In an article entitled No, You Don’t Have to Cold Call – Ever, sales consultant Paul McCord had this to say about cold calling: In my opinion, there is hardly a more worthless…