I belong to a couple of web-related groups on LinkedIn. While these are a great source for news and information, they are also notorious spam magnets. In the Web Development group, I commonly see postings from web companies offering their services. If you’re advertising (or spamming) your web services in a forum full of other…
… advertisement is engraved on the memory by the expensive process of mere repetition. It may be a crude and an expensive method, but it seems to be effective. Over 100 years ago, Dr. Walter Dill Scott, pioneer in applied psychology, wrote that in his book, Psychology of Advertising in Theory and Practice. In today’s advertising vernacular, this…
You may have seen these bizarre-looking symbols on a store front or Realtor sign and wondered what it was. These are QR Codes—scannable bar codes that act like web hyperlinks. A cell phone users scans it and is directed to a website, video, or a URL on the Internet.
Like it or not, you’ve already branded yourself in the minds of your customers. That can be a good thing or a bad thing… When we think about commercial brands, we tend to think of a name, logo, or slogan … anything that is used to identify and distinguish a specific product, service, or…
In my latest SitePoint article, I talked about inbound vs. outbound marketing. In case the difference isn’t clear to you, here’s a quick definition of inbound marketing: A marketing strategy that focuses on getting found by customers, where the customers find you through various search engine marketing efforts, social media, or word-of-mouth referrals. Outbound or…
I’m conducting some intensive training for the lead generators I manage and oversee, based on curriculum from appointment setting expert Scott Channell. I’ve broken the training into four distinct phases. Although this is specifically geared towards cold-calling, the steps in this process apply to any type of marketing you do. The first step in the…
Technology is wonderful… except, of course, when it’s not. Like when my parents have something “really important” to tell us … and they call our house phone, my cell phone and my wife’s cell phone… all in a matter of minutes. (We love you, Mom and Dad, really.) Or like the time the scoutmaster needed a…
I always find it interesting (and refreshing) when a search marketing company has something positive to say about the Yellow Pages. As someone who ran a web development business for over 5 years, I can certainly understand their bias. But it seems that the folks over at Search Engine People have decided to go with…
That was an actual response heard by one of my appointment setters. Why is it that no one says things like, “I’ll pay my phone bill again when business picks up,” or “I’ll pay my electric bill once business picks up”? How do you expect business to “pick up” if you don’t advertise?
Anyone who’s read a business book or gone to college should know ROI is a number derived from a simple mathematical formula.