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Daily Archives: November 14, 2011

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Using Retargeting to Increase Online Sales

Advertising, Business, Marketing, SalesBy John TabitaNovember 14, 2011Leave a comment

… advertisement is engraved on the memory by the expensive process of mere repetition. It may be a crude and an expensive method, but it seems to be effective. Over 100 years ago, Dr. Walter Dill Scott, pioneer in applied psychology, wrote that in his book, Psychology of Advertising in Theory and Practice. In today’s advertising vernacular, this…

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