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John Tabita
Multi-Channel Web Marketing Professional
John Tabita
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  • About me
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  • Testimonials
  • Process
  • Contact

Monthly Archives: November 2010

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Internet Marketing 101

Business, Internet MarketingBy John TabitaNovember 29, 2010Leave a comment

Dad was confused. He’d been experimenting with Google AdWords and he called me with a question. He wanted to know how to create an ad that would appear on Google … not the top or right section where the paid ads appear, but in the main center portion of the page. Dad was trying to do something…

Using Your Voice for Maximum Impact

BusinessBy John TabitaNovember 20, 2010Leave a comment

You’ve probably heard the saying, “It’s not what you say, it’s how you say it.” As a telemarketing manager, it used to baffle me how two telemarketers could deliver the exact same pitch and yet one would set five times more appointments than the other. I’ve come to believe that how we say it is…

Creating Value Propositions That Sell

Business, MarketingBy John TabitaNovember 12, 2010Leave a comment

In a SpongeBob SquarePants episode, Mr. Krabs sees a group of tourists outside his restaurant, the Krusty Krab. With dollar signs in his eyes, he hurries out to entice them inside. As they scurry past, he shouts: “Don’t you want to give me your money?” Needless to say, they continue on without giving him so…

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