Looks like 96.3 Rock Radio is running a free air guitar promotion. Get yours while you can! Image credit
That was an actual response heard by one of my appointment setters. Why is it that no one says things like, “I’ll pay my phone bill again when business picks up,” or “I’ll pay my electric bill once business picks up”? How do you expect business to “pick up” if you don’t advertise?
Anyone who’s read a business book or gone to college should know ROI is a number derived from a simple mathematical formula.
I’ve been told by older reps how sweet it was to sell Yellow Page advertising “back in the day” (that being when phone companies had a monopoly on Yellow Pages). They tell me the typical sales pitch went something like this: I’m here to sell you Yellow Page advertising. Oh, you’re not interested? Well, you…