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Daily Archives: August 23, 2010

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Yellow Page Advertising, Part 2: Yellow Page Consumers—Ready to Buy

Advertising, BusinessBy John TabitaAugust 23, 2010Leave a comment

As the image above illustrates, consumer behavior towards any particular medium is what makes it a valuable advertising channel. For newspaper and magazines, it’s the number of people who have subscribed to the publication. For outdoor advertising, it’s the number of cars driving past a particular location each day. For television and radio, it’s their…

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