Everyone in business want to decrease their costs, so here are three sure-fire ways to reduce your advertising costs: Increase your close ratio Increase your response rate Decrease your cost per month
If you are doing any sort of advertising then each month, year or whenever it’s time for the next campaign, you are faced with a choice: continue with what you were doing, increase your advertising, or decrease/cut your advertising. When it comes to reducing costs, most people naturally focus on the actual cost of the…
Too little product knowledge is a dangerous thing …
Studies show that businesses who maintain or increase their marketing during a recession experience higher sales growth – both during the recession and immediately following. During a recession, money gets tight and fewer people are buying. If both you and your competitors continue to advertise, you wind up competing even harder for the few customers…