Facts tell, but stories sell… well, most of the time
Storytelling is a great way to involve your client and close a sale … unless you get too involved, that is.
Is Cold Calling Really Dead? (Part 2)
In my last post, I took issue with a particular sales consultant on what I considered to be blanket statements he made regarding the so-called ineffectiveness of cold calling. In all fairness to his expertise, the author did outline an effective alternative to cold calling:
Is Cold Calling Really Dead?
In case you didn’t get the memo, it appears that cold calling is offically “dead” – at least according to one expert. In an article entitled No, You Don’t Have to Cold Call – Ever, sales consultant Paul McCord had this to say about cold calling: In my opinion, there is hardly a more worthless…