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John Tabita
Multi-Channel Web Marketing Professional
John Tabita
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  • About me
  • My works
  • Expertise
  • Clients
  • Testimonials
  • Process
  • Contact

Monthly Archives: April 2010

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Facts tell, but stories sell… well, most of the time

Business, SalesBy John TabitaApril 17, 2010Leave a comment

Storytelling is a great way to involve your client and close a sale … unless you get too involved, that is.

Is Cold Calling Really Dead? (Part 2)

Business, SalesBy John TabitaApril 13, 2010Leave a comment

In my last post, I took issue with a particular sales consultant on what I considered to be blanket statements he made regarding the so-called ineffectiveness of cold calling. In all fairness to his expertise, the author did outline an effective alternative to cold calling:

Is Cold Calling Really Dead?

Business, SalesBy John TabitaApril 9, 2010Leave a comment

In case you didn’t get the memo, it appears that cold calling is offically “dead” – at least according to one expert. In an article entitled No, You Don’t Have to Cold Call – Ever, sales consultant Paul McCord had this to say about cold calling: In my opinion, there is hardly a more worthless…

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