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Multi-Channel Web Marketing Professional
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  • About me
  • My works
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Yearly Archives: 2010

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Increase Your Sales With Targeted Marketing

Business, MarketingBy John TabitaDecember 27, 2010Leave a comment

In my last post, I talked about how raising prices can actually bring you in more business, reduce your workload and make you more profitable. The reason is simple: raising prices drives away the cheapskate customers. And what’s left are the ones who spend the most. Another way to accomplish this is to deliberately target…

More Business Than You Can Handle?

BusinessBy John TabitaDecember 22, 2010Leave a comment

Even during prosperous times, it’s suprising to hear this. Yet, even in an economic downturn, some customers will tell us, “I have more business than I can handle.” Some think that’s a good thing… while others are overwhelmed by it. When we tell them that they ought to “raise their prices,” we often receive a…

Innovate or Die

Business, MarketingBy John TabitaDecember 8, 2010Leave a comment

I read a great definition of capitalism recently: A system in which there are winners and losers, in which someone with a brilliant idea gets rich, while most of us get by. I think of Apple CEO Steve Jobs when I read that. He had several brilliant ideas (like the Macintosh, the iPod and Pixar,…

Internet Marketing 102

Business, Internet MarketingBy John TabitaDecember 4, 2010Leave a comment

In my previous post, Internet Marketing 101, I explained the difference between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. (If you missed that, I suggest you read it first before continuing.) In Internet Marketing 102, I’ll explain the pros and cons of each to help you decide which might be best for you.

Internet Marketing 101

Business, Internet MarketingBy John TabitaNovember 29, 2010Leave a comment

Dad was confused. He’d been experimenting with Google AdWords and he called me with a question. He wanted to know how to create an ad that would appear on Google … not the top or right section where the paid ads appear, but in the main center portion of the page. Dad was trying to do something…

Using Your Voice for Maximum Impact

BusinessBy John TabitaNovember 20, 2010Leave a comment

You’ve probably heard the saying, “It’s not what you say, it’s how you say it.” As a telemarketing manager, it used to baffle me how two telemarketers could deliver the exact same pitch and yet one would set five times more appointments than the other. I’ve come to believe that how we say it is…

Creating Value Propositions That Sell

Business, MarketingBy John TabitaNovember 12, 2010Leave a comment

In a SpongeBob SquarePants episode, Mr. Krabs sees a group of tourists outside his restaurant, the Krusty Krab. With dollar signs in his eyes, he hurries out to entice them inside. As they scurry past, he shouts: “Don’t you want to give me your money?” Needless to say, they continue on without giving him so…

Can You Hear Me? Over…

Advertising, Business, Internet MarketingBy John TabitaOctober 26, 2010Leave a comment

Technology is wonderful… except, of course, when it’s not. Like when my parents have something “really important” to tell us … and they call our house phone, my cell phone and my wife’s cell phone… all in a matter of minutes. (We love you, Mom and Dad, really.) Or like the time the scoutmaster needed a…

Yellow Page Advertising, Part 5: Google Search vs. Internet Yellow Pages

Advertising, Business, Internet MarketingBy John TabitaOctober 4, 2010

I always find it interesting (and refreshing) when a search marketing company has something positive to say about the Yellow Pages. As someone who ran a web development business for over 5 years, I can certainly understand their bias. But it seems that the folks over at Search Engine People have decided to go with…

Free Air Guitars

BusinessBy John TabitaSeptember 22, 2010Leave a comment

Looks like 96.3 Rock Radio is running a free air guitar promotion. Get yours while you can! Image credit

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