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Putting Together A Strong Marketing Team

Jul 2, 2010   //   by John Tabita   //   Advertising, Business, Marketing  //  1 Comment

Over the years, I’ve participated in a number of online forums, where business owners gather to discuss various issues that affect them. On one such forum, someone who had just started a carpet cleaning business posted this question: “What’s the best way to get new business?” The answers that followed were typical, if not predictable:

  • The web designer said, “Get a website.”
  • The direct mail guy said, “Send out some postcards.”
  • The newspaper guy said, “Take out a classified ad.”
  • The promotional items guy said, “Get some pens and fridge magnets made.”
  • The yellow pages guy said, “Take out an ad in the Yellow Pages.”

And on it went…

Instead of searching for the one “magic bullet,” think of your advertising mix as a “team.” By adding members to the team, you can accomplish more than just one member could by himself. This is the best way to improve the response you get from your marketing.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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