Browsing articles tagged with " sitepoint Archives page 3 of 4 – Small Business Marketing Sucks"

Proposals are for Wimps

Aug 15, 2011   //   by John Tabita   //   Business, Sales  //  No Comments

Proposal-writing is a common practice in many industries, but is it possible that you might never have to write another one to win business?

Imagine instead a world where you didn’t have to write a proposal to close a deal. What if you could close the deal on a verbal agreement, and then write up a proposal to finalize it?

Suppose the proposal merely documented everything you and the prospect agreed upon during your initial meeting and, by signing it, you were hired?

Read more at SitePoint >>

Image credit

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Don’t Just “Propose”… Sell!

Aug 9, 2011   //   by John Tabita   //   Business, Marketing, Sales  //  No Comments

Sometimes, “selling” is a dirty word to the those of us in the professional services industry, and we do everything we can to avoid appearing like that’s what we’re doing.

… I would do anything to avoid directly asking for the sale—especially if it meant I had to quote a price. Instead, I took the softer, gentler approach and buried the cost somewhere on page nine of my 10-page proposal. But after a few years, I began to grow weary of the “prepare a proposal and hope” strategy.

Read more at SitePoint >>

Image credit

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Creating a Personal Brand: Too Late! You Already Have One

Aug 3, 2011   //   by John Tabita   //   Advertising, Business, Marketing  //  No Comments

 

Like it or not, you’ve already branded yourself in the minds of your customers. That can be a good thing or a bad thing…

When we think about commercial brands, we tend to think of a name, logo, or slogan … anything that is used to identify and distinguish a specific product, service, or business. But on a more basic level, a brand is an identification mark … like when a rancher or farmer uses a branding iron to mark an animal to indicate ownership. A mark can also be a symbol of disgrace or infamy …

Read more at SitePoint >>

Image credit

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Prospects from Heaven; Clients from Hell

Jul 31, 2011   //   by John Tabita   //   Business, Sales  //  No Comments


Sometimes that “client from hell” is of our own making. Here’s two things you can do to prevent miscommunication and misunderstandings.

If prospects are the honeymoon, then clients are the marriage. And wherever fallible human beings are involved, assumptions and misunderstandings are sure to follow. So how do you prevent the relationship, much less the design, from going “straight to hell”?

Read more at SitePoint >>

Image credit

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Cheap at Twice the Price: Can Raising Prices Really Bring in More Business?

Jul 5, 2011   //   by John Tabita   //   Business, Sales  //  No Comments

Do higher prices mean less business? Or can increasing your rates actually bring in more business?

Last week, I explored the idea that raising prices can actually increase business. To many business owners, this is counter-intuitive. Most believe higher prices means less people will do business with them. But is that really the case? Some people have too much business because they charge too little. Others don’t have enough for the exact same reason.

Read more at SitePoint >>

Image credit

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

More Business than You Can Handle?

Jun 27, 2011   //   by John Tabita   //   Business, Sales  //  No Comments

Do you have more business than you can handle? If so, is that a good thing? Here’s how to keep from being overwhelmed by too many customers.

“I already have more business than I can handle” is one of the most common blow-offs you’ll hear when prospecting. The trouble is discerning if it’s really a blow-off or whether it’s true. Some businesses do have more business than they can handle. But why?

Read more at SitePoint >>

Image credit

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Best Business Entity: Sole Proprietor or Corporation?

May 2, 2011   //   by John Tabita   //   Business  //  No Comments

Is sole proprietor or sole trader the best business entity when first starting out? When should you consider incorporating, if ever?

Everyone who starts a business is faced with the challenge of deciding what type of business entity to be. Most default to sole proprietor or sole trader. But is that always the best option? When my partners and I set up shop, I talked extensively to my accountant and did my research. Here’s what we found out.

Read more at SitePoint >>

Image credit

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Why Prospects Aren’t Looking for You: The Myth of the Self-Directed Buyer

Apr 19, 2011   //   by John Tabita   //   Advertising, Business, Internet Marketing, Marketing, Sales  //  1 Comment


In my latest SitePoint article, I talked about inbound vs. outbound marketing. In case the difference isn’t clear to you, here’s a quick definition of inbound marketing:

A marketing strategy that focuses on getting found by customers, where the customers find you through various search engine marketing efforts, social media, or word-of-mouth referrals.

Outbound or traditional marketing would be things like print advertising, direct mail, cold-calling, and television and radio advertising—essentially, anything a company does to find customers, as opposed to “being found.”

It’s become quite vogue to characterize outbound marketing as “old school.” But is traditional marketing really as dead or ineffective as inbound marketers claim?

Read more >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

What Will You Do for a Living when the Web Is Dead?

Mar 29, 2011   //   by John Tabita   //   Business  //  No Comments

Whew! This SitePoint post of mine certainly generated a lot of controversy, comments, and tweets.

Read more at SitePoint >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Quoting a Ballpark: Home Run or Strikeout?

Mar 20, 2011   //   by John Tabita   //   Business, Sales  //  No Comments

Is quoting a ballpark price always a losing proposition? Here’s how to turn a potential losing situation into a win.

It has all the markings of a lose-lose situation. Quote too high a price and you probably won’t ever hear back from him. But if you under-estimate the cost, you’ll look shady if you actually bid for the job and your proposal comes in higher. So what’s a poor web designer to do? Bite the bullet and throw out a number? Or tell him you can’t quote a price without knowing exactly what he needs? Here are a couple of approaches you can try…

Read more at SitePoint >>

Image credit

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Pages:«1234»

Get Web Design Clients!

If you’re struggling to get clients, then Web Design Clients Galore could make the biggest difference in your web design business this year.

Web Design Clients Galore

Learn how to get a constant supply of high-paying clients, and all the web design projects you want.

Web Design Clients Galore

About Me


Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.

I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.

That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.

Click here to follow me