Predicting the future is always risky business. But a recent article, Four Mega Trends Shaping the Future of Commerce, gives an insightful look into what that future might hold.
In the next decade, we’ll see more change in the commerce landscape than in the past 100 years combined.The reason? Four mega trends being driven by consumers are dramatically changing buying and selling habits as we know them. Merchants of all types—from brick-and-mortar retail outlets to non-profits, to manufacturers and even those selling online—need to ensure they’re keeping pace or risk going the way of Blockbuster, Borders and the dinosaurs.
One of those trends is the merging of mobile and local search which, according to the article, “is leading to the creation of entirely new business models and opportunities for merchants and consumers alike.”
In my previous post, Internet Marketing 101, I explained the difference between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. (If you missed that, I suggest you read it first before continuing.) In Internet Marketing 102, I’ll explain the pros and cons of each to help you decide which might be best for you.
Dad was confused. He’d been experimenting with Google AdWords and he called me with a question. He wanted to know how to create an ad that would appear on Google … not the top or right section where the paid ads appear, but in the main center portion of the page.
Dad was trying to do something that’s not even possible. Most small business owners are equally confused about search engine marketing. A recent survey revealed that the majority of small business owners feel that Internet marketing is very important. Yet, 59 percent of small businesses with web sites don’t use paid search marketing … and of those, 90 percent have never even attempted it! So if you want to know more about search engine marketing, but you don’t know a PPC from a SERP, you’ve come to the right place. Here’s my Internet Marketing 101 Primer.
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Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.
I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.
That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.