Browsing articles tagged with " return on investment Archives – Small Business Marketing Sucks"

Sell Like a Third-Grader: How 2 + 2 Equals More Clients

Aug 30, 2011   //   by John Tabita   //   Business, Sales  //  No Comments

Still struggling to sell your services? Clients telling you that your price is too high? Here’s everything you need to know to overcome price objections.

Is $500 a lot of money? You can’t answer that outside the context of what you’re getting in return, can you? As a freelancer or business person trying to sell your services, you must put your price into its proper context. If you don’t, your prospects will.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Yellow Page Advertising, Part 4: Return on Investment

Sep 10, 2010   //   by John Tabita   //   Advertising, Business  //  No Comments

Anyone who’s read a business book or gone to college should know ROI is a number derived from a simple mathematical formula.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Yellow Page Advertising, Part 3: Too Expensive?

Sep 2, 2010   //   by John Tabita   //   Advertising, Business  //  No Comments

I’ve been told by older reps how sweet it was to sell Yellow Page advertising “back in the day” (that being when phone companies had a monopoly on Yellow Pages). They tell me the typical sales pitch went something like this:

I’m here to sell you Yellow Page advertising. Oh, youre not interested? Well, you will be. Here’s my card; call me when you change your mind. Oh… and the book’s closing in 2 weeks.

That’s how first half of their day was spent. The second half usually involved golf…

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.

I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.

That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.

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