Browsing articles tagged with " mobile marketing Archives – Small Business Marketing Sucks"

78% of Mobile Consumers Make a Purchase

Jun 4, 2014   //   by John Tabita   //   Business  //  No Comments

78% of Mobile Consumers Make a Purchase

A new study revealed that 78 percent of consumers who search for a local business on their smartphone end up making a purchase—often within the same day or hour.

Read more at Haines Local Search >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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When is a Phone not a Phone? Lessons in Mobile Marketing

Sep 5, 2012   //   by John Tabita   //   Business, Internet Marketing, Marketing  //  No Comments

In a previous article, I confessed that, despite my claim of being a web marketing geek, I did not own a smartphone. Recently, however, that changed when my company gave me a Droid HTC Incredible.

Frankly, I’ve been a bit underwhelmed by the entire smartphone experience. Maybe it’s because the person on the other end sounds like they’re standing on the deck of the Titanic as it makes its final decent into the swirling waters of the North Atlantic. Or perhaps it’s the battery life that plummets faster than RIM’s stock prices. Or maybe I’m just asking too much.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Yes, Your Smartphone Really Is a Computer

Feb 12, 2012   //   by John Tabita   //   Business, Marketing  //  No Comments

I have a confession to make. I don’t own a smartphone. There, I said it.

That may come as a surprise, especially from a self-professed web marketing geek like myself. It’s not that I don’t want one, it’s that I don’t really need one; I have all the computers I need in the places I need them most—at home and at work. And I don’t really feel the urgency to get online in the supermarket or at the doctor’s office. Sure, letting all my Facebook friends know I’ve been stuck in the waiting room for the past 20 minutes would be vindicating; but that’s a luxury an expensive data plan can’t justify.

Meanwhile, a debate is raging online over whether the iPad should be considered a computer or not.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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QR Codes: Does Anyone Even Use These?

Jan 4, 2012   //   by John Tabita   //   Advertising, Business, Internet Marketing, Marketing  //  1 Comment


With all the hype surrounding QR Codes, it begs the question: Is anyone really using these? If the amount of code reader app downloads are any indication, here are some raw numbers:

When QR Droid was released on the Android Market in December 2010, it was downloaded more than 250,000 times in 55 days. By March 2011, it surpassed the one million mark.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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QR Codes: Like Web Links Everywhere!

Dec 19, 2011   //   by John Tabita   //   Advertising, Business, Internet Marketing, Marketing  //  No Comments

Previously, I wrote about how to make print ads interactive using QR Codes. Depending on who you listen to, QR Codes are the next wave in advertising, or they are Internet’s equivalent of the pet rock.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Make Your Print Ads Interactive with QR Code Marketing

Oct 27, 2011   //   by John Tabita   //   Advertising, Business, Marketing  //  No Comments

You may have seen these bizarre-looking symbols on a store front or Realtor sign and wondered what it was. These are QR Codes—scannable bar codes that act like web hyperlinks. A cell phone users scans it and is directed to a website, video, or a URL on the Internet.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.

I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.

That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.

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