A new study revealed that 78 percent of consumers who search for a local business on their smartphone end up making a purchase—often within the same day or hour.
In a previous article, I confessed that, despite my claim of being a web marketing geek, I did not own a smartphone. Recently, however, that changed when my company gave me a Droid HTC Incredible.
Frankly, I’ve been a bit underwhelmed by the entire smartphone experience. Maybe it’s because the person on the other end sounds like they’re standing on the deck of the Titanic as it makes its final decent into the swirling waters of the North Atlantic. Or perhaps it’s the battery life that plummets faster than RIM’s stock prices. Or maybe I’m just asking too much.
I have a confession to make. I don’t own a smartphone. There, I said it.
That may come as a surprise, especially from a self-professed web marketing geek like myself. It’s not that I don’t want one, it’s that I don’t really need one; I have all the computers I need in the places I need them most—at home and at work. And I don’t really feel the urgency to get online in the supermarket or at the doctor’s office. Sure, letting all my Facebook friends know I’ve been stuck in the waiting room for the past 20 minutes would be vindicating; but that’s a luxury an expensive data plan can’t justify.
Meanwhile, a debate is raging online over whether the iPad should be considered a computer or not.
With all the hype surrounding QR Codes, it begs the question: Is anyone really using these? If the amount of code reader app downloads are any indication, here are some raw numbers:
Previously, I wrote about how to make print ads interactive using QR Codes. Depending on who you listen to, QR Codes are the next wave in advertising, or they are Internet’s equivalent of the pet rock.
You may have seen these bizarre-looking symbols on a store front or Realtor sign and wondered what it was. These are QR Codes—scannable bar codes that act like web hyperlinks. A cell phone users scans it and is directed to a website, video, or a URL on the Internet.
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Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.
I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.
That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.