Browsing articles tagged with " marketing Archives page 5 of 6 – Small Business Marketing Sucks"

How to Set More Sales Appointments

Jan 27, 2011   //   by John Tabita   //   Business, Marketing, Sales  //  No Comments

I’d like to think I’m a good boss, but I’m certain that at least a few of the people working for me hate me this week.

That’s because I’ve been subjecting them to some extensive training on setting sales appointments. The first step was to develop an effective script. Everyone worked hard coming up with a good one, and today we completed our final drafts. I gave everyone until Monday to make any last-minute tweaks and to practice, practice, practice before launch day.

But a few of the more rebellious ones decided to start using the new script right away. In the first hour after today’s meeting, 3 people set appointments with their new script; and one person used a portion of his to overcome an objection and book an appointment. Way to go, team!

Over the next few weeks, I’ll be sharing some of our techniques and strategies, successes and failures. Regardless of how you’re marketing, I think you’ll read something to help in your endeavors.

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

How to Create a Personal or Professional Brand

Jan 15, 2011   //   by John Tabita   //   Business  //  No Comments

A company I worked for had a particular manager that I had never met. Despite that, I felt like I did know him because, whenever his name came up in conversation, the typical reaction I heard was, “He’s a real a$$*#%! hole.” After about the fifth or so time of hearing those exact words, I had begun to develop a very distinct impression about him. Like it or not, he had been branded.

Read more >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Increase Your Sales With Targeted Marketing

Dec 27, 2010   //   by John Tabita   //   Business, Marketing  //  No Comments

In my last post, I talked about how raising prices can actually bring you in more business, reduce your workload and make you more profitable. The reason is simple: raising prices drives away the cheapskate customers. And what’s left are the ones who spend the most.

Another way to accomplish this is to deliberately target customers who spend the most. The idea here is to clone your best customers.

Read more >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Innovate or Die

Dec 8, 2010   //   by John Tabita   //   Business, Marketing  //  No Comments

I read a great definition of capitalism recently:

A system in which there are winners and losers, in which someone with a brilliant idea gets rich, while most of us get by.

I think of Apple CEO Steve Jobs when I read that. He had several brilliant ideas (like the Macintosh, the iPod and Pixar, to name a few). He’s rich while I’m getting by.

Then there’s Facebook founder Mark Zuckerberg. I should have been Mark Zuckerberg. I was a web designer and my partner was a web developer. We could have created Facebook… we had the technology. But Mark Zuckerberg had the brilliant idea. He’s rich while I’m getting by.

Read more >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Can You Hear Me? Over…

Oct 26, 2010   //   by John Tabita   //   Advertising, Business, Internet Marketing  //  No Comments

Technology is wonderful… except, of course, when it’s not. Like when my parents have something “really important” to tell us … and they call our house phone, my cell phone and my wife’s cell phone… all in a matter of minutes. (We love you, Mom and Dad, really.)

Or like the time the scoutmaster needed a permission slip for my son’s upcoming campout. He sent me a private Facebook message. Unfortunately, I hadn’t been on Facebook for several days and showed up to the meeting without the slip.

New technologies often replace older technologies. (Do you remember floppy discs? No, neither do I.) But oftentimes, new technologies merely supplement an existing one. Friends and family now have several options to communicate with me: They can call my cell phone or my landline, email me, text me, send me a private Facebook message, or post something on my Facebook wall.

Read more >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Free Air Guitars

Sep 22, 2010   //   by John Tabita   //   Business  //  No Comments


Looks like 96.3 Rock Radio is running a free air guitar promotion. Get yours while you can!

Image credit

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

“I’ll Start Advertising Again when Business Picks Up…”

Sep 14, 2010   //   by John Tabita   //   Advertising, Business  //  No Comments


That was an actual response heard by one of my appointment setters.

Why is it that no one says things like, “I’ll pay my phone bill again when business picks up,” or “I’ll pay my electric bill once business picks up”? How do you expect business to “pick up” if you don’t advertise?

Read more >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Yellow Page Advertising, Part 4: Return on Investment

Sep 10, 2010   //   by John Tabita   //   Advertising, Business  //  No Comments

Anyone who’s read a business book or gone to college should know ROI is a number derived from a simple mathematical formula.

Read more >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Yellow Page Advertising, Part 3: Too Expensive?

Sep 2, 2010   //   by John Tabita   //   Advertising, Business  //  No Comments

I’ve been told by older reps how sweet it was to sell Yellow Page advertising “back in the day” (that being when phone companies had a monopoly on Yellow Pages). They tell me the typical sales pitch went something like this:

I’m here to sell you Yellow Page advertising. Oh, youre not interested? Well, you will be. Here’s my card; call me when you change your mind. Oh… and the book’s closing in 2 weeks.

That’s how first half of their day was spent. The second half usually involved golf…

Read more >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

What Every Business Owner Can Learn From Apple

Aug 27, 2010   //   by John Tabita   //   Advertising, Business, Marketing  //  No Comments

I just read an interesting analysis [pdf] of the “Get a Mac” ad campaign… you know, the ones with the nerdy businessman (“I’m a PC”) and the cool hipster (“I’m a Mac”) politely bantering about which is superior.

The long-running commercials have won advertising awards, been praised by Mac users, denegrated by PC loyalists, and parodied numerous times on sites like YouTube. There’s even a website where you can watch all 60+ commercials.

But the ultimate success of any advertising campaign is, How much did it affect sales? Here are the results:

Read more >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Pages:«123456»

Get Web Design Clients!

If you’re struggling to get clients, then Web Design Clients Galore could make the biggest difference in your web design business this year.

Web Design Clients Galore

Learn how to get a constant supply of high-paying clients, and all the web design projects you want.

Web Design Clients Galore

About Me


Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.

I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.

That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.

Click here to follow me