Browsing articles tagged with " marketing Archives page 2 of 6 – Small Business Marketing Sucks"

Buying Links: Google’s Okay with It. Really

Feb 23, 2012   //   by John Tabita   //   Business, Internet Marketing, Marketing  //  No Comments

It’s as controversial as Keynesian vs. Friedman economics. Is buying backlinks okay or not?

Read more >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Twitter: Your Own Personal Pocket-Yoda

Feb 20, 2012   //   by John Tabita   //   Business, Internet Marketing, Social Media  //  No Comments

Whenever I’m asked about Twitter, it’s usually from people with the pre-conceived notion that everyone there is a self-absorbed narcissist tweeting about what they ate for breakfast. And while Twitter does attract more than its share of self-centeredness, it’s also much, much more.

Twitter often defies explanation, but my niece has one of the best I’ve heard:

Read more >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Bazooka Joe, the Original Content Marketer

Feb 16, 2012   //   by John Tabita   //   Business, Internet Marketing, Marketing, Social Media  //  No Comments

Walking to the corner market with my best friend to buy a packet of that little pink bubble gum wrapped in a comic strip was one of the highlights of my nine-year-old existence. Sure, there were other bubble gum brands on the shelf, but none of them had the latest adventures of Bazooka Joe inside. I was too young and blissfully ignorant to realize that my purchase decision was being influenced by a well-used, little-known marketing strategy, called Content Marketing.

Read more >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Yes, Your Smartphone Really Is a Computer

Feb 12, 2012   //   by John Tabita   //   Business, Marketing  //  No Comments

I have a confession to make. I don’t own a smartphone. There, I said it.

That may come as a surprise, especially from a self-professed web marketing geek like myself. It’s not that I don’t want one, it’s that I don’t really need one; I have all the computers I need in the places I need them most—at home and at work. And I don’t really feel the urgency to get online in the supermarket or at the doctor’s office. Sure, letting all my Facebook friends know I’ve been stuck in the waiting room for the past 20 minutes would be vindicating; but that’s a luxury an expensive data plan can’t justify.

Meanwhile, a debate is raging online over whether the iPad should be considered a computer or not.

Read more >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Marketing and Innovation Produce Results; the Rest are Costs

Feb 10, 2012   //   by John Tabita   //   Business, Marketing  //  No Comments

In my last article, Act Like a Salesperson and Sell Something Already, I quoted legendary consultant and author Peter Ducker:

Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.

Let’s talk about each of those.

Read more at Sitepoint >>

Image credit

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Inbound and Outbound Marketing: The Good, the Bad and the Ugly

Feb 5, 2012   //   by John Tabita   //   Advertising, Business, Internet Marketing, Marketing, Social Media  //  2 Comments

Michael Hyatt, Chairman of Thomas Nelson Publishers, says that when we think there’s a singular solution to our woes, we’re guilty of “silver bullet thinking.” It’s precisely this type of thinking that’s led to the debate over whether inbound or outbound marketing is “best.” Proponents of inbound marketing claim that, in new era of social media, outbound marketing is no longer effective. Yet, many companies continue to use outbound marketing with great success. Let’s take a look at each.

Read more >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Transactional vs. Consultative Selling: Knowing the Difference Makes All the Difference

Feb 2, 2012   //   by John Tabita   //   Business, Sales  //  No Comments

Unlike many “natural-born salespeople,” I never had the childhood epiphany of, after selling newspaper subscriptions door-to-door, gloriously realizing that I loved to sell things. I never imagined myself in a position that would require selling, much less that I’d be blogging about it and teaching others how to do it.

I learned to sell out of necessity; because if I didn’t, I wouldn’t be able to do what I truly loved—developing websites and helping clients market. Oh, and I wouldn’t make any money … did I mention that?

Read more at SitePoint >>

Image credit

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Base Your Marketing on Real Data, not Biased Opinion Masquerading as Fact

Jan 29, 2012   //   by John Tabita   //   Advertising, Business, Internet Marketing, Marketing, Social Media  //  No Comments

In my latest article on SitePoint, Transactional vs. Consultative Selling: Knowing the Difference Makes All the Difference, I compared the transactional sale with a consultative one. In Harvard Business School professor Ranjay Gulati’s new book, he explores the fallacy that media companies are “consultative and customer focused.” According to the article, salespeople are saying “I’ll talk about your needs so long as it leads to you only buying my portfolio of solutions …” but that they are “communicating with customers through a product lens (with a pre-determined end in mind).” That’s a problem.

Read more >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Act Like a Salesperson and Sell Something Already

Jan 18, 2012   //   by John Tabita   //   Business, Marketing, Sales  //  No Comments

Once you decided to freelance or start a web business, you gained a new job description: Business Owner. So what’s the purpose of this enterprise you’ve undertaken? Most people think it’s “to make money”—but that’s not a purpose, it’s a result. According to the renowned Peter Drucker, the purpose of business is “to create a customer.”

Read more at SitePoint >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Give Your Customers What They Want

Jan 6, 2012   //   by John Tabita   //   Advertising, Business, Marketing  //  No Comments


When I was 14 years old, when the Internet was still ARPANET and “Amazon” was a female warrior from Greek mythology, I discovered science fiction. Satisfying my craving for new and exciting stories each week meant riding my bike to the nearest bookstore, which was just over three miles away, but felt more like ten. Soon, however, the ache in my legs (and posterior) began to pale in comparison to the joy of getting lost in a bookstore. An hour or more of searching the shelves for “just the right book” was all part of the experience, and the discovery was at least as satisfying as devouring the book once I got home.

Read more at SitePoint >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Pages:«123456»

Get Web Design Clients!

If you’re struggling to get clients, then Web Design Clients Galore could make the biggest difference in your web design business this year.

Web Design Clients Galore

Learn how to get a constant supply of high-paying clients, and all the web design projects you want.

Web Design Clients Galore

About Me


Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.

I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.

That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.

Click here to follow me