Compared to its landline cousin, the smartphone went mainstream at an astonishing speed. The majority (58%) of smartphone users look for local information at least once a week—27% look daily. Yet most businesses still haven’t figured it out how to be found on one.
Getting on Page One of Google is considered the Holy Grail of online marketing—a mythical quest only a chosen few seem to achieve. Yet, those who do get over 90 percent of Google’s search traffic. Here’s how it’s done.
In a previous article, I confessed that, despite my claim of being a web marketing geek, I did not own a smartphone. Recently, however, that changed when my company gave me a Droid HTC Incredible.
Frankly, I’ve been a bit underwhelmed by the entire smartphone experience. Maybe it’s because the person on the other end sounds like they’re standing on the deck of the Titanic as it makes its final decent into the swirling waters of the North Atlantic. Or perhaps it’s the battery life that plummets faster than RIM’s stock prices. Or maybe I’m just asking too much.
I had the opportunity to speak with an account rep at an Internet company recently. As we talked about different types of advertising, it became obvious that he distained old media. He said that television advertising was pointless because people TiVo past them, and that he “couldn’t begin to remember” the last time he’d looked in the Yellow Pages. Instead, he uses a smartphone, buying a new one every 3 to 6 months, because he gets bored with the old one.
A few weeks ago, my wife saw a commercial for a Bowflex TreadClimber and asked me to find out how much one cost. After discovering they were a few thousand dollars more than I was willing to pay, I went looking for a basic elliptical trainer (something I’ve wanted for some time).
I did a search for “best elliptical machines” and found a number within my price range, then read some reviews and did some preliminary price investigation.
The next day, I ran an errand after work. On a whim, as I was about to leave the Lowe’s parking lot, I decided to search for a local sporting good store on my mobile phone. Finding two within a few miles, I drove to each to see what they had.
A small, local festival had a small problem … or a big one, depending on how you look at it. Someone had set up a Facebook page about the festival—which was fine, except they’d used the festival logo as the profile picture, giving the impression that they were the “official” page. The webmaster had even received emails saying, “but it says on your Facebook page …”
If you’re wondering why I’ve inserted the # symbol before ‘Newbie’ in the title, fear not, you’ve come to the right place. Because I write about web marketing, it’s tempting to want to appear the expert on all things web. Which is why (until recently) I’ve avoided topics like marketing your business on Twitter.
I considered waiting until I learned enough to at least appear as if I knew what I was talking about. Instead, I decided to write about it as I stumbled along. That way, someone besides me would learn from my mistakes.
I must admit, of all social media, Twitter is the one I “get” the least. Don’t believe me? Check out my whopping 59 Twitter followers. (Oops, make that 60!) So if you want talk about RTs and #hashtags, this won’t be the read for you.
On the other hand, if you’re looking for something more basic, like “How can I market my business with Twitter?” then read on!
It’s as controversial as Keynesian vs. Friedman economics. Is buying backlinks okay or not?
Whenever I’m asked about Twitter, it’s usually from people with the pre-conceived notion that everyone there is a self-absorbed narcissist tweeting about what they ate for breakfast. And while Twitter does attract more than its share of self-centeredness, it’s also much, much more.
Twitter often defies explanation, but my niece has one of the best I’ve heard:
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Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.
I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.
That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.