It’s popular to bash Yellow Pages these days. After all, everyone uses the Internet now, right? Yet, a 2010 study conducted by CRM Associates, shows that both usage and calls volumes are increasing to the 2008 level, suggesting that the decline in Yellow Page usage over the past six years was more economy than Internet-driven.
Another study shows that the average consumer uses both Yellow Pages and the Internet when making a purchase decision. A year-long study of 8,000 adults conducted by marketing research firm Burke, Inc. found that 74 percent used print Yellow Pages over the course of the year to find a local business—just slightly behind the 76 percent who used a search engine. So it’s no longer a question of Internet or print. Smart marketers know there is no single advertising method that will bring in all the business. Effective marketing is more like a team than a shotgun.
Curious how Yellow Page consumers convert into leads and sales? Here’s an infographic to show you:
Despite the fact that more people are buying ebooks online than their print counterparts, James Daunt, managing director of Waterstones, one of the U.K’s leading book chains, maintains that “the computer screen is a terrible environment in which to select books.” He says “a physical bookshop in which you browse, see, hold, touch and feel books is the environment you want.”
As business people and marketers, we can’t afford to ignore technological advances or neglect to innovate. Yet, those most threatened by disruptive technologies seem quickest to disparage it. Waterstones’ director is in good company—notables such as Charlie Chaplin and Darryl Zanuck made similar statements. Here’s an infographic of some Very Bad Future Predictions:
Get Web Design Clients!
If you’re struggling to get clients, then Web Design Clients Galore could make the biggest difference in your web design business this year.
Learn how to get a constant supply of high-paying clients, and all the web design projects you want.
Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.
I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.
That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.