Browsing articles tagged with " apple Archives – Small Business Marketing Sucks"

Sales Fixes Everything

Jul 19, 2012   //   by John Tabita   //   Business, Sales  //  No Comments

Those of us who follow tech companies like others follow sports heard the news that Google darling and employee number 20, Marissa Mayer, exercised her free-agent option and is now playing the CEO position for Team Yahoo. Once an industry leader, Yahoo has lost its way the past decade, and many are saying that Mayer must do a Steve Jobs-like turnaround if she’s to pull Yahoo out of its death spiral.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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The Apple Death Curse

Apr 20, 2012   //   by John Tabita   //   Business  //  No Comments

In 2007, Microsoft CEO Steve Ballmer laughed at the iPhone

“Five hundred dollars? Fully subsidized? With a plan?” he exclaimed in a 2007 interview, shortly after it was released. “That is the most expensive phone in the world, and it doesn’t appeal to business customers because it doesn’t have a keyboard, which makes it not a very good email machine.”

That was September 2007. Today, not quite five years later, the iPhone portion of Apple’s business alone is bigger than all of Microsoft.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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It’s about Profit, Stupid

Nov 5, 2011   //   by John Tabita   //   Business, Sales  //  No Comments

Unless you follow tech news, you probably don’t know about the Apple vs. Android debate raging over who is really winning the smartphone wars. Android fans claim that Google, with over 50 percent of the market, is the clear winner; while Apple proponents point out that comparing the two is comparing apples (no pun intended) to oranges because the iPhone is a hardware device and Android is software—an operating system installed on multiple third-party devices.

But both sides of the debate are apparently moot, because it turns out that Apple only needs 4.2 percent of the market share to win.

That’s because Google doesn’t make anything when an Android phone is sold—they didn’t make the device and the OS is open source, meaning free. Apple, on the other hand, makes a hefty profit on each iPhone.

So while Android has captured over 50 percent of the smartphone market, Apple has captured over 50 percent of the smartphone profits.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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One-Year-Old Thinks Magazine is an iPad

Oct 16, 2011   //   by John Tabita   //   Business  //  No Comments

Behold the consumer of the future.

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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It’s a Sad Day, Indeed

Oct 5, 2011   //   by John Tabita   //   Business  //  No Comments

From Apple’s website:

 

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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What Every Business Owner Can Learn From Apple

Aug 27, 2010   //   by John Tabita   //   Advertising, Business, Marketing  //  No Comments

I just read an interesting analysis [pdf] of the “Get a Mac” ad campaign… you know, the ones with the nerdy businessman (“I’m a PC”) and the cool hipster (“I’m a Mac”) politely bantering about which is superior.

The long-running commercials have won advertising awards, been praised by Mac users, denegrated by PC loyalists, and parodied numerous times on sites like YouTube. There’s even a website where you can watch all 60+ commercials.

But the ultimate success of any advertising campaign is, How much did it affect sales? Here are the results:

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.

I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.

That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.

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