QR Codes: Does Anyone Even Use These?

Jan 4, 2012   //   by John Tabita   //   Advertising, Business, Internet Marketing, Marketing  //  1 Comment

With all the hype surrounding QR Codes, it begs the question: Is anyone really using these? If the amount of code reader app downloads are any indication, here are some raw numbers:

When QR Droid was released on the Android Market in December 2010, it was downloaded more than 250,000 times in 55 days. By March 2011, it surpassed the one million mark.

But mere downloads doesn’t prove usage. For that, it takes marketing research. According to one recent study, QR scanning has risen 9,840 percent since Q2 2010. The study also reported that the majority of people who scanned a QR Code were repeat scanners. Over half (52 percent) had scanned a QR Code at least two to five times.

As I wrote previously, QR Codes are like web links everywhere—a merging of the physical and digital. Eight-seven percent of people scan QR Codes to get additional product information. Given the low cost and relative ease of adding QR Codes to your marketing collateral, this one seems like a no-brainer to me.

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