More on Cold-Calling and Bacon Stapling

Mar 9, 2011   //   by John Tabita   //   Business, Sales  //  No Comments

In my last SitePoint article, I promised to show you if and how cold-calling can generate new clients. In this article, I’ll tell you why it works so well and reveal a deep, dark secret behind it (hint: it stinks).

In my last post, I promised to show you if and how cold-calling can generate new clients. As I mentioned in that post, the company I work for uses cold-calling and cold-canvassing as its primary means of getting business. That doesn’t mean we ignore other marketing methods. It’s just that we don’t just sit around waiting for people to respond to our mailers. We have a sales force on the street and a telemarketing team on the phones actively looking for new business.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.

I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.

That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.

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