Hunting or Farming: Which Type of Prospecting is Best?

Dec 20, 2011   //   by John Tabita   //   Business, Sales  //  No Comments

There are two different types of prospecting, and which you choose depends on how hungry you are.


When hunting, you eat what you kill. Hunter prospecting methods involve doing things that get you business immediately. The downside is, you’ll soon be hungry again and need to spend time hunting down new clients. As any jungle predator can tell you, your success rate will vary and there are times you may go hungry for a spell.


As some point in our pre-history, early Man figured out that planting crops to grow food was less dangerous than taking forays into the forest. Plus, having food around when you’re hungry is a nice perk. But farming takes time—crops don’t just spring up overnight.

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John Tabita

Marketing Evangelist and Blogger at Digital Strategy Director at Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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