How to Set More Sales Appointments

Jan 27, 2011   //   by John Tabita   //   Business, Marketing, Sales  //  No Comments

I’d like to think I’m a good boss, but I’m certain that at least a few of the people working for me hate me this week.

That’s because I’ve been subjecting them to some extensive training on setting sales appointments. The first step was to develop an effective script. Everyone worked hard coming up with a good one, and today we completed our final drafts. I gave everyone until Monday to make any last-minute tweaks and to practice, practice, practice before launch day.

But a few of the more rebellious ones decided to start using the new script right away. In the first hour after today’s meeting, 3 people set appointments with their new script; and one person used a portion of his to overcome an objection and book an appointment. Way to go, team!

Over the next few weeks, I’ll be sharing some of our techniques and strategies, successes and failures. Regardless of how you’re marketing, I think you’ll read something to help in your endeavors.

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.

I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.

That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.

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