Browsing articles in "Marketing"

Confessions of a Twitter #Newbie

Mar 25, 2012   //   by John Tabita   //   Business, Internet Marketing, Marketing, Social Media  //  No Comments

twitter-newbie-marketing

If you’re wondering why I’ve inserted the # symbol before ‘Newbie’ in the title, fear not, you’ve come to the right place. Because I write about web marketing, it’s tempting to want to appear the expert on all things web. Which is why (until recently) I’ve avoided topics like marketing your business on Twitter.

I considered waiting until I learned enough to at least appear as if I knew what I was talking about. Instead, I decided to write about it as I stumbled along. That way, someone besides me would learn from my mistakes.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Whatever Happened to the Kodak Moment?

Mar 18, 2012   //   by John Tabita   //   Business, Marketing  //  1 Comment

Kodak invented the digital camera in 1975 but dropped it for fear it would threaten its film business. If they hadn’t have done so, they could have dominated the industry and still have a thriving business. Kodak once said, “We don’t sell film, we sell memories.” The company who made “the Kodak Moment” part of American culture forgot who they were.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Buying Links: Google’s Okay with It. Really

Feb 23, 2012   //   by John Tabita   //   Business, Internet Marketing, Marketing  //  No Comments

It’s as controversial as Keynesian vs. Friedman economics. Is buying backlinks okay or not?

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Bazooka Joe, the Original Content Marketer

Feb 16, 2012   //   by John Tabita   //   Business, Internet Marketing, Marketing, Social Media  //  No Comments

Walking to the corner market with my best friend to buy a packet of that little pink bubble gum wrapped in a comic strip was one of the highlights of my nine-year-old existence. Sure, there were other bubble gum brands on the shelf, but none of them had the latest adventures of Bazooka Joe inside. I was too young and blissfully ignorant to realize that my purchase decision was being influenced by a well-used, little-known marketing strategy, called Content Marketing.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Yes, Your Smartphone Really Is a Computer

Feb 12, 2012   //   by John Tabita   //   Business, Marketing  //  No Comments

I have a confession to make. I don’t own a smartphone. There, I said it.

That may come as a surprise, especially from a self-professed web marketing geek like myself. It’s not that I don’t want one, it’s that I don’t really need one; I have all the computers I need in the places I need them most—at home and at work. And I don’t really feel the urgency to get online in the supermarket or at the doctor’s office. Sure, letting all my Facebook friends know I’ve been stuck in the waiting room for the past 20 minutes would be vindicating; but that’s a luxury an expensive data plan can’t justify.

Meanwhile, a debate is raging online over whether the iPad should be considered a computer or not.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Marketing and Innovation Produce Results; the Rest are Costs

Feb 10, 2012   //   by John Tabita   //   Business, Marketing  //  No Comments

In my last article, Act Like a Salesperson and Sell Something Already, I quoted legendary consultant and author Peter Ducker:

Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.

Let’s talk about each of those.

Read more at Sitepoint >>

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Inbound and Outbound Marketing: The Good, the Bad and the Ugly

Feb 5, 2012   //   by John Tabita   //   Advertising, Business, Internet Marketing, Marketing, Social Media  //  2 Comments

Michael Hyatt, Chairman of Thomas Nelson Publishers, says that when we think there’s a singular solution to our woes, we’re guilty of “silver bullet thinking.” It’s precisely this type of thinking that’s led to the debate over whether inbound or outbound marketing is “best.” Proponents of inbound marketing claim that, in new era of social media, outbound marketing is no longer effective. Yet, many companies continue to use outbound marketing with great success. Let’s take a look at each.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Base Your Marketing on Real Data, not Biased Opinion Masquerading as Fact

Jan 29, 2012   //   by John Tabita   //   Advertising, Business, Internet Marketing, Marketing, Social Media  //  No Comments

In my latest article on SitePoint, Transactional vs. Consultative Selling: Knowing the Difference Makes All the Difference, I compared the transactional sale with a consultative one. In Harvard Business School professor Ranjay Gulati’s new book, he explores the fallacy that media companies are “consultative and customer focused.” According to the article, salespeople are saying “I’ll talk about your needs so long as it leads to you only buying my portfolio of solutions …” but that they are “communicating with customers through a product lens (with a pre-determined end in mind).” That’s a problem.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Act Like a Salesperson and Sell Something Already

Jan 18, 2012   //   by John Tabita   //   Business, Marketing, Sales  //  No Comments

Once you decided to freelance or start a web business, you gained a new job description: Business Owner. So what’s the purpose of this enterprise you’ve undertaken? Most people think it’s “to make money”—but that’s not a purpose, it’s a result. According to the renowned Peter Drucker, the purpose of business is “to create a customer.”

Read more at SitePoint >>

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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How Yellow Pages Converts Consumers into Leads and Sales [INFOGRAPHIC]

Jan 12, 2012   //   by John Tabita   //   Advertising, Business, Internet Marketing, Marketing  //  No Comments

It’s popular to bash Yellow Pages these days. After all, everyone uses the Internet now, right? Yet, a 2010 study conducted by CRM Associates, shows that both usage and calls volumes are increasing to the 2008 level, suggesting that the decline in Yellow Page usage over the past six years was more economy than Internet-driven.

Another study shows that the average consumer uses both Yellow Pages and the Internet when making a purchase decision. A year-long study of 8,000 adults conducted by marketing research firm Burke, Inc. found that 74 percent used print Yellow Pages over the course of the year to find a local business—just slightly behind the 76 percent who used a search engine. So it’s no longer a question of Internet or print. Smart marketers know there is no single advertising method that will bring in all the business. Effective marketing is more like a team than a shotgun.

Curious how Yellow Page consumers convert into leads and sales? Here’s an infographic to show you:

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.

I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.

That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.

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