Unless you follow tech news, you probably don’t know about the Apple vs. Android debate raging over who is really winning the smartphone wars. Android fans claim that Google, with over 50 percent of the market, is the clear winner; while Apple proponents point out that comparing the two is comparing apples (no pun intended) to oranges because the iPhone is a hardware device and Android is software—an operating system installed on multiple third-party devices.
But both sides of the debate are apparently moot, because it turns out that Apple only needs 4.2 percent of the market share to win.
That’s because Google doesn’t make anything when an Android phone is sold—they didn’t make the device and the OS is open source, meaning free. Apple, on the other hand, makes a hefty profit on each iPhone.
So while Android has captured over 50 percent of the smartphone market, Apple has captured over 50 percent of the smartphone profits.
You may have seen these bizarre-looking symbols on a store front or Realtor sign and wondered what it was. These are QR Codes—scannable bar codes that act like web hyperlinks. A cell phone users scans it and is directed to a website, video, or a URL on the Internet.
Behold the consumer of the future.
The critical First Step in the sales process is being prepared.
… there’s no excuse for not learning as much as you can about the company and their products, services, and customer base beforehand. The most ignorant question you can ask when the two of you first sit down is, “So what exactly is it you do here?”
Is the recession officially over? Most economists are saying that the recession ended somewhere between July and September of 2009. Maybe I missed something. Or maybe economists just make good money. How does that saying go…? “It’s a recession when your neighbor loses his job; it’s a depression when you lose yours.”
Just in case we didn’t get the memo and the recession really is over, here’s the first item on the post-recession agenda.
What do you do when your prospect is ready to buy?
There’s a logical progression that occurs in every sale, whether it’s a 20-minute cell phone sale or an IT consulting gig that takes 10 months to close. It only makes sense to document that process and use it to your advantage.
Predicting the future is always risky business. But a recent article, Four Mega Trends Shaping the Future of Commerce, gives an insightful look into what that future might hold.
In the next decade, we’ll see more change in the commerce landscape than in the past 100 years combined.The reason? Four mega trends being driven by consumers are dramatically changing buying and selling habits as we know them. Merchants of all types—from brick-and-mortar retail outlets to non-profits, to manufacturers and even those selling online—need to ensure they’re keeping pace or risk going the way of Blockbuster, Borders and the dinosaurs.
One of those trends is the merging of mobile and local search which, according to the article, “is leading to the creation of entirely new business models and opportunities for merchants and consumers alike.”
The following was a guest post at TMR’s Direct Mail and Marketing Blog.
In their book, Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing, Bryan and Jeffrey Eisenberg say that …
…customers want to enter into dialogs with businesses, to establish relationships, participate in the conversations, and be more in control of the exchange. They expect a level of personal communication tailored to their needs and wants—relevance and context are their top priorities. (p 41)
That sums up the philosophy behind inbound marketing in a nutshell. Customers are in control. They TiVo past commercials, subscribe to commercial-free satellite radio, circumvent pop-up ads with pop-up blockers, opt out of receiving phone books, and use caller ID or the “do not call” registry to avoid telemarketers.
If you think a sales cycle is something you pedal to get to your next client meeting, think again. Having a step-by-step process will help you stay on track and keep control of the sales call.
Sales are won and lost on transitions. It’s the number one reason you need a clearly-defined sales process. It allows you to transition to the next logical step to bring the sale to a conclusion.
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Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.
I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.
That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.