Browsing articles in "Business"

Who Even Uses the Yellow Pages Anymore?

Jul 26, 2012   //   by John Tabita   //   Advertising, Business, Internet Marketing, Marketing  //  No Comments

who-uses-yellow-pages-anymore

I had the opportunity to speak with an account rep at an Internet company recently. As we talked about different types of advertising, it became obvious that he distained old media. He said that television advertising was pointless because people TiVo past them, and that he “couldn’t begin to remember” the last time he’d looked in the Yellow Pages. Instead, he uses a smartphone, buying a new one every 3 to 6 months, because he gets bored with the old one.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Sales Fixes Everything

Jul 19, 2012   //   by John Tabita   //   Business, Sales  //  No Comments

Those of us who follow tech companies like others follow sports heard the news that Google darling and employee number 20, Marissa Mayer, exercised her free-agent option and is now playing the CEO position for Team Yahoo. Once an industry leader, Yahoo has lost its way the past decade, and many are saying that Mayer must do a Steve Jobs-like turnaround if she’s to pull Yahoo out of its death spiral.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Two are Better than One

Jul 13, 2012   //   by John Tabita   //   Business  //  2 Comments

I’ve always been fascinated by how differently each of us are wired, which is why I find personality tests so interesting. Earlier this week, I ran across My Next Move, the U.S. Department of Labor’s Interest Profiler, which helps you discover what you like to do and how it relates to the world of work.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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How to Cold-Call

Jul 8, 2012   //   by John Tabita   //   Business, Marketing, Sales  //  2 Comments

If you’re a freelancer, independent contractor, or own a service business, sooner or later you may find it necessary to make cold calls.

The debate over whether or not cold-calling is an effective way to obtain new customers continues to be debated online. Many of those proclaiming its demise seem to have an agenda—to sell you their particular marketing program.

With no such agenda in mind, here’s my expert advice on cold-calling: it works. The company I’m employed with has thousands of B2B clients, all of whom we’ve obtained through cold-calling and cold-canvassing. For the past five years, I’ve trained hundreds of sales reps and dozens of lead generators to do both.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Winning the Zero Moment of Truth

May 31, 2012   //   by John Tabita   //   Business, Internet Marketing, Marketing  //  No Comments

A few weeks ago, my wife saw a commercial for a Bowflex TreadClimber and asked me to find out how much one cost. After discovering they were a few thousand dollars more than I was willing to pay, I went looking for a basic elliptical trainer (something I’ve wanted for some time).

I did a search for “best elliptical machines” and found a number within my price range, then read some reviews and did some preliminary price investigation.

The next day, I ran an errand after work. On a whim, as I was about to leave the Lowe’s parking lot, I decided to search for a local sporting good store on my mobile phone. Finding two within a few miles, I drove to each to see what they had.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Free Webinar: 27.5 Must Ask Questions for Consultative Selling

May 8, 2012   //   by John Tabita   //   Business, Marketing, Sales  //  No Comments

If you missed the live webinar based on my free guide, 27.5 Must Ask Questions for Consultative Selling, you can watch it here. We had a great time. Check it out!

And don’t forget to check out the other great webinars on FreeWebinarWednesdays, held every Wednesday at 1 pm Eastern.

If you still haven’t got a hold of 27.5 Must Ask Questions for Consultative Selling, just follow me on Twitter and I’ll send you the link.

John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Introducing the Web Design Sales Bootcamp

May 1, 2012   //   by John Tabita   //   Business, Sales  //  No Comments

Most of us who decided to sell our web design or development services did so because we loved designing or developing, and not because we were good sales people. But we soon discovered that we better figure it how, and fast.

The Web Design Sales Bootcamp is an intense, online sales training course geared towards the web design/development or search engine optimization professional who needs to learn how to “sell” their services.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Get a Facebook Page for Your Business—or Else!

Apr 26, 2012   //   by John Tabita   //   Advertising, Business, Marketing, Social Media  //  No Comments

Get a Facebook Page for Your Business

A small, local festival had a small problem … or a big one, depending on how you look at it. Someone had set up a Facebook page about the festival—which was fine, except they’d used the festival logo as the profile picture, giving the impression that they were the “official” page. The webmaster had even received emails saying, “but it says on your Facebook page …”

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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The Apple Death Curse

Apr 20, 2012   //   by John Tabita   //   Business  //  No Comments

In 2007, Microsoft CEO Steve Ballmer laughed at the iPhone

“Five hundred dollars? Fully subsidized? With a plan?” he exclaimed in a 2007 interview, shortly after it was released. “That is the most expensive phone in the world, and it doesn’t appeal to business customers because it doesn’t have a keyboard, which makes it not a very good email machine.”

That was September 2007. Today, not quite five years later, the iPhone portion of Apple’s business alone is bigger than all of Microsoft.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Confessions of a Twitter #Newbie

Mar 25, 2012   //   by John Tabita   //   Business, Internet Marketing, Marketing, Social Media  //  No Comments

twitter-newbie-marketing

If you’re wondering why I’ve inserted the # symbol before ‘Newbie’ in the title, fear not, you’ve come to the right place. Because I write about web marketing, it’s tempting to want to appear the expert on all things web. Which is why (until recently) I’ve avoided topics like marketing your business on Twitter.

I considered waiting until I learned enough to at least appear as if I knew what I was talking about. Instead, I decided to write about it as I stumbled along. That way, someone besides me would learn from my mistakes.

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John Tabita

Marketing Evangelist and Blogger at SitePoint.com. Digital Strategy Director at HainesLocalSearch.com. Passionate about helping people and businesses reach their fullest potential and become wildly successful.

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Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.

I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.

That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.

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