I’ve been writing about how to use targeted marketing to attract better clients and clone your best ones. One way to do this is by focusing on a vertical market.
To recap, a vertical is simply a specific industry, like photographers. Yet there are different specialties in photography, from wedding photography, to food photography, and more. You could narrow the field and focus exclusively on wedding photographers. But here’s another way to look at a vertical market:
“A set of customers having the same product needs”
This means that bridal shops, florists, disc jockeys, caterers, and banquet facilities also fall into the same vertical as wedding photographers. This is important to consider when targeting a vertical, because you can focus on marketing to all the companies serving a common customer base.
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Thanks for visiting. I’m a Marketing Evangelist, Blogger and Sales Trainer.
I get excited about geek stuff. But I’m also passionate about helping people and companies reach their fullest potential and becoming wildly successful.
That’s why I love helping businesses figure out how to market (especially web marketing) and why I train sales people to be the best they can be at what they do.